The audience we want to attract will be teenagers and young adults. This section of society is known for a fact to go to the cinema on a regular basis therefore they are a perfect group to target.
The demographic will be C2 which are skilled manual workers; D which are semi-skilled and un-skilled manual workers and E which are students or people who depend on the state for their income. These groups are our target audience and we want to appeal to them as much as possible and with myself and Gemma fitting into these specific demographic groups we will have an idea about what people will want to see in a film.
The certificate of the film will be a 15. This will enable us to create something that is accessible to the teenagers we want to reach out to. However with the film being a 15 the language and violence will have to be toned down a lot due to restrictions from British Board of Film Classification (BBFC).
The restrictions from the BBFC can be found at: http://www.bbfc.co.uk/classification/guidelines/15-2/ and they go into great detail about what is acceptable and what is not for the age certificate. This will be of great use to us when we come to put the final trailer together because we can check against the guidelines if the film would pass or not.
The gender focus will be both male and females as we have discovered through personal research that the two genders equally like the idea of film noir and neither one really stood out for disliking the genre. This said we will try our best to appeal to both genders through the means of posters; websites and the final trailer but it will come down to the individual’s thoughts about the trailer.
Good account of your audience target rationale.
ReplyDelete