Below are the several questions that we asked a selected few of our target audience during our editing stage. The first draft was a rough cut of the final film with little editing and just a basic insight into the final product.
Question One:
The first question was a straight out: ‘Did you enjoy the trailer?’ We asked 9 people who saw out first draft this question and the results came in with all 9 participants saying that they did enjoy the trailer. This first finding shows us as a group that we are on the right path and that the footage and editing that we have so far is coming together to be an enjoyable trailer.
Question Two:
The second question that we asked the 9 participants was: ‘What genre do you think the trailer was?’ We asked this question instead of stating the genre because we wanted to find out if we were portraying the genre in such a way that it was recognisable from a 2 minute trailer. The answers that we received focused around the genre Noir which for our case was good to read as it shows that we are defiantly maintain the conventions that you would see in a Noir film. We found that a lot of the participants wrote down two answers instead of one. We generally received the answers:'Noir' or 'Neo-Noir' indicating to us that although they got the genre it may have not been as straight forward as we first thought and we should simplify it before we show the final trailer.
Question Three:
Our third feedback question asked the participants: ‘What was good about the trailer?’ this question was hard to group the answers as it was an open question with hundreds of possible answers. Instead of attempting to collect the answers we decided to create a list of a few answers that stood out and explained why they liked that specific thing.
‘The music fits perfectly’
‘Character types were well planned’
‘Terrific atmosphere’
Question Four:
The fourth question asked the participants: ‘What could be added or improved to make the trailer better?’ similar to the previous question it was hard to collect all the answers therefore we have listed a few comments that helped us the most when it came to creating our second draft or our trailer. We noticed some of the comments ourselves however we included them anyway to point out how the participants immediately noticed them on the first viewing making it clearer to us that we should change them.
‘The music stops abruptly before the character throws the paper on the floor’
‘Add more action, suspense and FOG’
‘Add city locations and add a murder’
Question Five:
The final open question that we asked was ‘would you pay to see the film and if not why’. A lot of the responses said that they would see it as they thought it looked interesting and appealing to them personally however we did receive a few responses that stated that they would not pay to see the film and there main reason was that the noir genre didn’t appeal to them on a personal level not because the trailer didn’t look interesting. This feedback for us shows us that we have captured our audience within the first draft stage and all that is left for us to do is tidy the rough edges with some finer editing.
Question Six:
Our last question and the most important of the few is a closed question that simply asks the participants: ‘Did the trailer look professional?’ As a group we wanted to find out if the trailer looked and felt like something Steven Spielberg could have made or someone similar and we received all 9 responses stating that in its current form the trailer does look professional. This for us shows us how much and far we have come since the planning stages and rough drawings to a professional looking rough trailer.
Which were the two genres? Perhaps your work is evolving into a hybrid?
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